What is Google Analytics?

Google Analytics is a website usage tracking and analysis service. Web developers can gather usage statistics from their visitors by adding a block of code to their web pages.

How do I get started?

Google Analytics is available to faculty and staff with a Google Apps at Illinois account.

See Google Apps @ Illinois, Getting Started for Faculty, Staff, Graduate Students to get information on creating and accessing your Google Apps @ Illinois account.

Access the Google Analytics application at https://www.google.com/analytics/

How do I get help?

Several courses are available through LinkedIn Learning.

See LinkedIn Learning, Getting Started for more details.

• Google Analytics Essential Training
• Advanced Google Analytics
• Google Analytics (GA4) Essential Training

Web Privacy Notice

Please include reference to the Web Privacy Notice on all web sites utilizing Google Analytics.